Is the .308 dying out as a hunting round?

I've been considering a scout rifle project based on a Remington 700 series that I own chambered in .308 Win. After poking around for a little bit, it would seem that some manufacturers think this is still a viable (economically) round and some are more keen on the magnums and newer rounds. For example:

Manufacturer	Number of Rifles in .308 Win
Mossberg	0
Thompson / Center	0
Smith & Wesson	0
H&R	2
Ruger	7
Remington	18
Beretta	21
Browning	23

Mossberg: They've only recently been pushing their rifles, so this isn't that surprising, especially considering they're only fielding two models currently.

Thompson / Center: I was very surprised they don't offer a barrel in .308 Win. I wonder if this is a technical reason (doubt it) or there just isn't demand for it from people would buy one of their rifles? I'd guess that anyone that gets a T/C might already have a normal rifle in .308 Win?

Smith & Wesson: Again, a bit surprising, especially given their rifles seem to be tactical in nature.

H&R: Only two offerings. However, they only field five different series of rifle so this isn't as bad as it might seem.

Ruger: Only seven offerings, and they do have a variety of series.

Remington: Eighteen offerings. Still, it seems like the 30-06 is a much more available (if not more popular) chambering for their rifles. Additionally they seem to really be pushing the magnums...

Beretta: 21 offerings mostly in the Sako, Tikka, etc series. I was a bit surprised they offer so many, but I'm pretty unfamiliar with Beretta in general.

Browning: 23 different rifles are offered in .308 Win. Given that the entire BLR series (Browning's lever action rifle) can take this cartridge it certainly helps Browning's numbers.


I really need to make a chart of all the rifle chamberings for each of the major manufacturers and graph that out to see what the trends look like. Perhaps that would show if they .308 Win is less popular or dying off.